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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Future Fiat 500 and Fiat Panda imagined by design students

Students at the Royal College of Art in London were challenged to redesign the Fiat 500 and the Fiat Panda for the year 2020. Part of Fiat's "Two of a Kind" design training experience stretching out over three months, the competition attracted more than 50 entries. The design challenge was more than a competition to design the most effective exterior, as students were divided into several interdisciplinary teams and tasked with developing new solutions for the interiors and exteriors of both cars, integrating such concepts as interactivity, sustainability and global appeal into their designs.

Bugatti Veyron ‘Rembrandt Edition’ (2014) first official pictures

By Ollie Kew First Official Pictures 03 March 2014 19:00 Every time there’s an international motor show, Bugatti looks sheepish and scuffs its shoes when the teacher asks for its homework. ‘Not done it, miss’. While Koenigsegg pulls the wraps off a car with almost 150bhp more than the Veyron Vitesse, all Bugatti can muster is yet another spurious special edition.