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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

BMW reveals plans for Efficient Dynamics Mk2

By Ben Whitworth Motor Industry 09 March 2009 09:49 BMW is pushing ahead with its second-generation Efficient Dynamics green car technology – with help from space scientists at NASA. Employing a thermoelectric generator similar in principle to those developed to power satellites will, according to BMW’s head of development Klaus Draeger, boost economy by some 5% on the combined cycle. Expect to see the new Efficient Dynamics tech in showrooms by 2014.

Citroen DS3 Interior revealed

The interior of the new Citroen DS3 (DS Inside Concept) due in Spring 2010 Last week we had an online configurator for the new Citroen DS3 (DS Inside Concept) which – as we told you at the time – was a way to make some great, and not so great, colour combos on the car. But the configurator was just the exterior, so we had no real idea what the inside of the Inside would look like. And nor did we when we saw the original Citroen DS Inside Concept at Geneva, as the doors were firmly shut and the windows blacked out.