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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2104 Mercedes C-Class: First exterior photos leak

Mercedes started to tease the 2014 C-Class last week, followed quickly by the first official interior photos of the new C-Class. Now we get the first leaked photo of the exterior. Looking very much like an evolution of the current C-Class – but with overtones of both the CLA and new S-Class – the new C-Class is going to have to be special to compete not only with the BMW 3 Series but also Mercedes own A-Class range.

Fisker Atlantic - Project Nina at 2012 New York show

Fisker Automotive will show its new Atlantic model at the 2012 New York auto show this week - the long-awaited smaller hybrid hitherto codenamed Nina. The Fisker Atlantic is a more compact sports saloon to slot under the Karma in its fledgling range of range-extender hybrids sports cars. Fisker Atlantic: the lowdown While Nina has long been the codename for the new smaller Fisker plug-in hybrid, the showroom spec car will be badged the Fisker Atlantic.