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College Exhibition: IED Degree Show 2008

Graduating students at the Istituto Europeo di Design of Turin (IED) recently completed a project created in association with BMW. The projects, presented at an exhibition entitled ‘Designing the BMW of 2015', followed a brief to design a car by interpreting the language evolution and the trademark essence in view of the company's future perspectives. Students were asked to research the needs, tastes and lifestyle of 35 year old individual in 2025 and find inspiration in natural elements (sun, sea, wind and earth) and in forms of expression (music, painting and art).

Simplification or complication? Mercedes shakes up its badging again

By Georg Kacher Motor Industry 29 August 2014 15:03 Mercedes is about to simplify - it hopes - its entire badging system. All four major model ranges will be affected by the revised nomenclature which is designed to make sense of the alphabet soup. The idea is to make sure each badge reflects the main range it’s attached to.

Most 'American-made' 2013 cars

Domestic brands have the most American-made content in the United States according to a new American Automobile Labeling Act reports. The AALA was enacted in 1992 to inform consumers about the percentage of American content which comprises each car. AALA data specifies the percentage of U.S./Canadian parts content for each vehicle, including where the engine and transmissions were built.