Vmax 600 Bracket Mount Yamaha on 2040-parts.com

How to be an EV Evangelist

It was called a webinar but it seemed more like EV evangelism to us. Electric car advocacy group Plug In America spent an hour this week on the Internet telling 91 true believers how to spread the message of the kilowatt to those who still believed internal combustion was the only way to go. “People need to be convinced that they will like a plug-in vehicles,” said Plug In America board member Chad Schwitters online.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Performance Car of The Year 2009 homepage

By Phil McNamara Motoring Issues 14 October 2009 12:00 It’s the annual performance test that makes the Stig wish for a transfer! Hot hatches, supercars, fast saloons and more, the year’s 30 best performance cars do battle in the new, special issue of CAR magazine out now. Can a Mitsubishi Evo beat a Porsche Panamera Turbo around our track?