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alexwoa museum, Germany
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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
Coventry Selected Works Show 2008
Fri, 18 Jul 2008Coventry University's ‘Selected Works' show, held from Monday 23 to Sunday 29 June in the Transport Museum in Coventry, UK, showcased an array of projects created by students in the MDes Transport Design, BA Transport and Product Design, BA Automotive Design and BA Boat Design progams. Here are a selection of their projects. MDes Transport Design Audi kite-motor Catamaran Kyung Min Lee The Audi kite-motor catamaran features a kite instead of a traditional sail to decrease energy use and maximize space on board.
Ford and GM tie-in with Apple
Thu, 10 Aug 2006Having established a relationship with Nike for recycling materials as demonstrated on the Ford Reflex concept, Ford has now joined GM in collaborating with Apple to ensure their cars are iPod compatible. Rather than the retrofitted wire many drivers have had to resort to, cars will offer a bespoke area in the glove compartment that also acts as a charging point, the iPod instead controlled through the car?s GUI. By the end of the year, 70% of all new models sold in America are expected to be iPod compatible, an arrangement that furthers Apple?s continuing domination of the MP3-player market and one that will introduce Apple to the car-computer market, anticipated to be worth $6billion by 2010.