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Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.

2014 Michelin Challenge Design jury meets to select winners

The 2014 Michelin Challenge Design judging panel has selected the top three entries of its ‘Driven/Undriven' contest after an intense two-day session at the Petersen Automotive Museum in Los Angeles. On the first day, the jurors discussed each individual submission before whittling them down to just 15 finalists. Their work will be presented at the North American International Auto Show (NAIAS) in Detroit in January 2014 as part of the Michelin Challenge Design exhibit.

Could the McLaren P13 get a Honda engine?

The McLaren P13 is due to arrive in 2015 and we’re expecting it to get a de-tuned version of the 3.8 litre V8 already found in the 12C (pictured above) and P1, and be priced to take on the almost empty sector (in terms of price) the Porsche 911 Turbo occupies - somewhere around £125k. It’s a sensible plan to fill a potentially lucrative sector of the supercar market with a mid-engined, rear wheel drive ‘baby’ supercar with performance of around 3.8 seconds to 60mph and stunning handling. It should give the 911 Turbo a run for its money.