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Alcraft Motor Company to ‘reinterpret’ British vehicles

Alcraft Motor Company, a new British bespoke design and engineering business, has launched its first design study in a line of concepts that will “reinterpret vehicles using British design values.” With the help of students from the Royal College of Art, Alcraft will initially focus on marques with British heritage, including Aston Martin, Jaguar and Land Rover. On Bing: see pictures of Range Rovers Find out how much a used Range Rover costs on Auto Trader It’s this last brand Alcraft is turning its attention to first, reimagining the 2013 model year Range Rover with even more of a British spin. Here’s how, according to Alcraft design consultant Matthew Humphries: “We’re extremely pleased with how the Range Rover study has turned out.

Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.

Toyota FT-86 II concept (2011) at 2011 Geneva motor show

The wait for Toyota’s rear-wheel drive coupe is nearly over. The new Toyota FT-86 II was unveiled today at the 2011 Geneva motor show, alongside the Subaru version. The two sports cars are being co-developed and Toyota president Akio Toyoda makes no bones about his mission for the FT-86: ‘I want to transfer the thrill of the race track to our vehicles, and make driving fun and exciting for our customers,’ he said.