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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

A look at the Ford Mustang Boss builders

Ford on Friday offered a glimpse of its assembly process for the Mustang Boss 302S race car by hosting a tour of the Niche Build Line adjacent to the Mustang assembly plant in Flat Rock, Mich. The Niche Build Line, when not assembling race cars, is where prototype vehicles are assembled prior to full production. Mustang bodies-in-white are first taken to an outside vendor, where roll cages are installed.

Toyota’s new Avensis (2008): more photos and details

By Nick Eaton First Official Pictures 10 September 2008 12:30 Two weeks ago, Toyota showed a solitary rear three-quarters photograph of the new Avensis. Today, it has released a slew of new photos to show how the saloon and estate will look from all angles. Toyota’s new Mondeo rival arrives at the 2008 Paris motor show, but here are our first impressions of the new Avensis ahead of its French debut.