Walker Exhaust 15860 Exhaust System Parts-walker Epa Ultra Direct Fit Converter on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

2011 Cadillac CTS coupe starts at $38,990; fire-breathing CTS-V coupe joins at $62,990

The captivating Cadillac enthusiasts have been waiting for, the 2011 CTS coupe, will start at $38,990 when it goes on sale in August. The coupe will be joined by a high-performance V-series version, which starts at $62,990. Prices include destination charges.

Hyundai increasing European production to 500,000 a year

Hyundai are upping production in Europe to 500,000 per annum There’s an awful lot of sense in car makers designing and building cars for the markets they serve locally, and it’s a route Hyundai has followed in Europe, where the majority of their sales are of European built models, not imports. With Hyundai sales still growing despite the European car market meltdown, Hyundai are increasing capacity in Europe to keep up with demand with further investment in their plant in Ízmit, Turkey. Originally, the Ízmit plant produced just 60,000 cars a year, but in 2007 that was increased to 125,000 and now it is being increased to 200,000 so the new i10 can be built there as well as the latest i20.