Ferrari celebrates 8 million Facebook Fans with a 458 burnout

Ferrari Facebook 8 Million Video More celebrations by car makers hitting social media milestones, this time Ferrari celebrates 8 million Facebook fans with a 458 burnout. We do wonder how long the latest car maker PR stunt of celebrating social media milestones will continue, but if it gets coverage – like this – the answer is probably that it won’t stop – ever. Yesterday we had AMG celebrating a rather small 2 million YouTube views with a blat in a C 63 AMG Coupe round Laguna Seca, and today we get treated to a Ferrari 458 Italia strutting its stuff to celebrate a far more significant 8 million Facebook Fans (or should that now be Facebook ‘Likes’?).

GM, Chrysler get cold shoulder from consumers, report says

General Motors and Chrysler clearly have an image problem. In a classic case of: "It's not me--it's you," fewer consumers are considering the two Detroit automakers in the wake of their pleas for government assistance and bankruptcy rumors. The share of buyers who would make a GM car their primary choice fell 12 percent, and the share of Chrysler intenders dropped by one third, according to a study released Thursday by CNW Research of Bandon, Ore.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.