Warn - 92145 - Winch Mounting System on 2040-parts.com

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Noble plans to bring the Fenix supercar to the United States with Chevrolet power

A new 200-mph, Chevrolet-powered supercar from Briton Lee Noble is headed to the United States, possibly in 2011 or 2012. Powered by either a 638-hp supercharged LS9 V8 or a 480-hp LS3 V8, Noble's new Fenix supercar will aim for Ferrari 458 Italia performance at about half the price, a performance-price offer that served Nobel well at his previous company, Noble Automotive. "The Chevy engines have partly been chosen because they have global homologation and sales in the U.S.

Will your next new car stop itself?

Last week in Park City, Utah, a group of us were discussing the chutzpah that some manufacturers have in charging hundreds of dollars for outboard mirrors that dip downward when the vehicle's placed in reverse. The consensus was, “Since the electric motors in the mirrors are already there, and the computers know the car's set to back up, it's only a line of code. A very expensive line of code.” The European Union seems to be thinking along the same lines.