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Why the Subaru WRX STi is making a UK comeback

After a short hiatus, the Subaru WRX STi (once known as the Impreza) is coming back to the UK. The re-introduction was confirmed at the new car’s unveiling at the 2014 North American International Auto Show (NAIAS) in Detroit – and it’s great news for us Brits. When the Subaru WRX STi goes on sale in the UK later this year it will cost £28,995 – that’s a whopping £4,000 less than its predecessor.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Mercedes Benz Driving Academy launches in UK

The Mercedes Benz Driving Academy launches in the UK I was lucky. I spent a lot of my childhood on a farm and got behind the wheel of a tractor at 8 and was driving a Land Rover by 10. And I drove fairly regularly before I hit the roads.