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Geneva Show 2014: Mini Goes Large With Clubman Concept

FRESH from launching its all-new three-door hatch range, Mini is keeping up the pressure on its rivals by revealing a concept for its forthcoming Clubman replacement. Aside from some left-field interior design details, the big news is that the car is, well, bigger than its production predecessor. Industry sources claim this latest interpretation of the Clubman is close to being production ready, hinting at a car with more cabin and load space than before.

Jaguar C-X17 concept (2013) design boss Ian Callum on interior design

As with all concept cars, the Jaguar C-X17’s interior is the least production-viable element of the entire design, but it does give vital clues to the direction that design boss Ian Callum and his team are evaluating for the future. The focus is on clean, strong, flowing design, one that shuns clutter for pared-back simplicity. Open the door and you’ll notice both the sense of space and the small F-type steering wheel and four individual bucket seats, the latter two elements suggesting a nimble, involving driving experience.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.