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Mercedes Fascination concept – the new E-class coupe

By Tim Pollard First Official Pictures 11 September 2008 00:01 Take note of the new Mercedes-Benz Fascination concept car, revealed today. This is no mere Merc Paris frippery – it's the first official look at the new 2009 E-class. And, more specifically, the new E-class coupe, as the next CLK will soon be known.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Alfa Romeo MiTo range gets a revamp for 2011

Alfa Romeo MiTo 2011 Range gets a tweak or three The proper Alfa nutters aren’t overly fond of the MiTo. They don’t see it as a real Alfa, perhaps because it doesn’t break down every five minutes and it’s front wheel drive. We’re slightly on the side of the FWD thing but in a small, mass market car FWD it’s the layout of choice.