Weems & Plath ~ The Offshore Log on 2040-parts.com

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Subaru going for Isle of Man record

How can Subaru prove its latest WRX STI is more competent that its predecessor? Would beating its own record round the infamous Isle of Man TT course do it? We reckon so.

Walt Arfons: 1916-2013

No one seemed to know why the two brothers stopped talking, but their resulting rivalry led to some of the fastest cars ever built, two of which went more than 600 mph. Walt Arfons battled his half-brother Art on the Bonneville Salt Flats and at dragstrips across the country, but the pair rarely spoke over the course of one of the longest and most intense motorsport rivalries ever. Walt and Art started out working together, building a three-wheeled dragster in their native rural Ohio in 1952.