Westar Em2257 Engine Mount on 2040-parts.com

Ssangyong relaunches brand with Giugiaro-designed Korando

Korean brand Ssangyong is back from the dead. After looking odds-on favorite to become another automotive casualty of the global recession after Chinese owner SAIC put it into receivership in early 2009, the 4x4 specialist has found a new owner in 2010 – signing a memorandum of understanding with Indian company Mahindra & Mahindra in August – and has just re-launched its brand with a new car designed by Giugiaro. The fourth-generation Korando mid-sized crossover – prefaced by the C200 concept shown at the April 2009 Seoul motorshow – is due on sale in January 2011 pending the expected completion of the Mahindra deal in November this year.

Scion iQ (2011) revealed

The 2011 Scion iQ - a Toyota iQ in any other place - will hit the US market The Scion name is one of those car ‘Makes’ that is well known over there but unheard of over here. So although the headline will mean something to our Colonial Cousins, most in Blighty won’t have a clue. So before we cover the Scion iQ, perhaps we ought to cover Scion in general.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.