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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Saab 9-5: New model leaked

Saab's flagship sedan, the 9-5, is finally getting a dramatic re-do, and pictures are out on the Web in advance of its expected reveal at the Frankfurt motor show. It's a handsome effort, with an upright windshield, prominent grille and sleek headlight casings. Look for all-wheel drive and a range of engine selections.

Honda Fit gets new color for 2013, base price stays the same

The 2013 Honda Fit carries a base sticker price of $16,115 including $790 destination—the same as that of the 2012 model—when it arrives in dealerships on Tuesday. Changes for 2013 consist of a new exterior color, named midnight plum pearl. The orange burst metallic paint is canceled.