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50 Jaguar E-Types in convoy through London

The E-Type Convoy through London - in the rain This isn’t the first story we’ve run this year with ’50′ and Jaguar E-Type in the headline, and it’s a safe bet won’t be the last either. Unless you’ve been in Motoring purdah for the whole of 2011, you’ll know that this year is the 50th anniversary of the debut of the Jaguar E-Type at the Geneva Motor Show in 1961, and Jaguar are making the most of the anniversary at every step. But this time it’s not Jaguar who are making the most of the E-Type’s birthday, it’s the organisers of the 2011 Motorexpo in Canary Wharf, who’ve teamed up with the Jaguar’s Driving Club to drive fifty E-Types across London and out to Canary Wharf to kick of this year’s show.

New Mercedes S Class to use Maybach badge on top models?

Will the top-end Mercedes S-Class models get the Maybach badge? (S63 AMG pictured) Having tried to bring the Maybach badge back from the history books and build a car to compete with Rolls Royce, Mercedes finally admitted it hadn’t worked last year and called time on their Maybach adventure. But having spent untold millions on reviving the Maybach name – and giving it public awareness – it seems Mercedes may not be prepared to shelve the Maybach name completely as there seem to be plans afoot to badge the extra long Mercede S Class with the Maybach badge.

Volkswagen, Dogs & Star Wars – a Super Bowl Ad

VW gets the dogs out for its Super Bowl Advert Volkswagen is planning a new Star Wars themed advert for the Super Bowl, this time with dogs singing the Star Wars theme. It may not be a big deal for us on this side of the Pond, but adverts in the Super Bowl are a very big deal for car makers in the US. Last year Volkswagen managed a viral hit with their ‘Little Vader’ take on Star Wars for the Super Bowl Ad, so they’re back this year with a variation on the same theme, with a choir of dogs barking out the Star Wars Theme.