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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Citroen GT (GTbyCitroen Concept) – in the flesh

The GTbyCitroen Concept (Citroen GT) is making a Summer tour of Motor Events in Europe Which all fits very well with Citroen’s desire to reposition itself as a Premium Brand. The new range of Citroen DS models is part of that way forward, and Citroen obviously believes – probably quite rightly – that the Citroen GT is potentially a great ‘Halo’ model for the company. So Citroen are going to spend the Summer schmoozing with the Citroen GT at some high profile events.

Bugatti Atalante sells for £3 Million

Back at the turn of the new year, we brought you news of a Bugatti Type 57S Atalante that had been found in a barn in the North East, after the death of its owner, a Dr Harold Carr. We speculated on its price, for which estimates varied hugely, with some reports suggesting that a price up near £7 million was likely. We plumped for £3,000,000 and, probably more by luck than judgement, we were bang on the nail!