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Volvo will market entry-level car to rival VW Golf

Volvo plans to offer a Volkswagen Golf competitor as part of a plan to expand the automaker's product line. Speaking in London last week, new Volvo CEO Stefan Jacoby said the next generation of the entry-level Volvo “will be a derivation of the C30, a Golf competitor,” according to the Web site www.autocar.co.uk. He also said Volvo's brand positioning would shift toward “functionality and Scandinavian elegance” and away from sportiness, according to the Web site.

Škoda 2013 Octavia

The 2013 Škoda Octavia has been unveiled ahead of its world debut at the Geneva motor show in March. Škoda design chief Jozef Kabaň and his team completely redesigned the outgoing second-generation model and it has grown in length and width by 90 mm and 45 mm respectively. The wheelbase has also grown by 108mm, making more room for the occupants inside.

Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.