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Williams F1 sells Williams Hybrid Power to GKN for £8 million

GKN have bought williams Hybrid Power in an £8 deal Back in 2010 we reported on a flywheel developed by Williams F1 that recoups energy from braking, and was fitted to a Porsche 911 GT3 to give an extra boost of power. Williams F1 developed the Flywheel technology with a start-up company, which it bought out for £1.5 million in 2010, and now that company – which became Williams Hybrid Power – has been sold to GKN in a deal worth £8 million – and a share of sales revenue going forward – and is being renamed GKN Hybrid Power. The plan is to use the flywheel technology to reduce fuel consumption of transport that is constantly stopping and starting – it’s currently being used on a bus operating in London – and  Williams expect it could cut fuel use by up to 30 per cent.

New GM chairman Whitacre to be featured in TV ad campaign

General Motors Co. will launch a broad post-bankruptcy advertising campaign next week with an introductory TV spot featuring new Chairman Ed Whitacre, sources familiar with the plan said on Wednesday. The ad is expected to last 60 seconds and was created by the ad agency McCann-Erickson Worldwide.

Ford overhauls plans for the U.S. C-Max to go with fewer seats, all hybrids

Ford has shifted gears on its plans for the C-Max wagon in the United States and will now sell only the five-seat version with hybrid and plug-in hybrid powertrains, beginning in 2012. Ford has canceled plans to sell the seven-seat version of the C-Max with a conventional gasoline engine in the States. Ford will call the car the C-Max hybrid, and C-Max Energi will be the name of the plug-in version.