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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Aston Martin launches Centenary Editions of DB9, Vantage, Vanquish & Rapide

Aston Martin celebrates its centenary with Centenary Edition versions of their entire range featuring special paint finish and bespoke interiors. One hundred years ago today, Aston Martin arrived as Bamford & Martin as Lionel Martin and Robert Bamford formed the company which would, just a year later, become Aston Martin, and to celebrate the centenary Aston Martin is creating 100 Centenary Editions of each of its model range (although not, it seems, the Cygnet). All the centenary Edition cars (V8 Vantage, DB9, Rapide and Vanquish) will feature a unique graduated paint finish and get adorned with solid sterling silver wing badges (don’t park your Centenary Edition Aston Martin in a public car park with the current price of silver) with tailored ‘Trans Flux’ enamel inlay.

Citroen C5 Touring and Berlingo Multispace

By Ben Whitworth Motor Shows 04 March 2008 19:31 So what’s new on Citroen’s Geneva Motor Show stand? Citroen has gone in big with its new C5 Touring estate, which arrives in the UK in June, two months after the saloon’s debut. After the hideously ugly current model, the new estate is a seriously good-looking car.