Wrangler Pulstar Performance Series Spark Plugs - Be1i-6 on 2040-parts.com

2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

Rolls-Royce gets Personal at 2010 Paris show

Cars like the Fiat 500 and Mini may be available with pick ’n mix customisation options, but those are mere bolt-on Mr Potatohead additions compared to the kaleidoscopic wizardry available to Roller owners. Showcasing its ‘personalization programme’ (personalization with a ‘z’ for the Americans, programme with an ‘mme’ for us stick-in-the-muds) at the 2010 Paris motor show, Rolls-Royce has served up five bespoke examples of its current range. Heavens, no.

Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.