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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Mercedes C-class Coupe (2011) first pictures

Mercedes is expanding the C-class range further with this new C-class Coupe. Due to be shown at the 2011 Geneva motor show, the new two-door C apes the larger CLS in style, yet is tipped to cost from £30,000 when sales start in June 2011. The C-class Coupe essentially slots in where the CLK left off.

2011 Toyota Yaris T Spirit & Yaris SR revealed

2011 Toyota Yaris gets two new models - T Spirit & SR The Toyota Yaris isn’t the coolest supermini on the block, but it does have a certain appeal and the benefit of being a proper ‘mini’ car – perfect around town. It even handles quite well, is well-built and has a surprising amount of room inside. Even with all that going for it Toyota are obviously expecting the New Year to be less than easy on car sales, so they’ve announced a couple of new models at the top of the Yaris range to tempt buyers with extra goodies for just a wee bit extra – or nothing at all.