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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

AC Cars returns to UK

By Tim Pollard Motor Industry 23 April 2008 14:28 AC Cars is coming back to Britain to build its sports car range at Brooklands. It follows an unsuccessful foray to manufacture cars in Malta – which has ended in a legal dispute over the island factory. The company will make the original AC Ace, the AC MK11, the AC MK11 FIA and the AC MK111 at an AC specialist based in Surrey, England, employing artisans to make the aluminium chassis.

Driven: Chevrolet Orlando

Chevrolet recently launched the new Orlando crossover in the UK market. The seven passenger vehicle – which eschews a conventional monovolume MPV package in favor of a more bulky, upright one that aims to fill the same need – will be sold in the North American market as well as in Europe. Cloaked in crossover skin, the Orlando is not to be taken lightly.