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Honda’s Insight for Europe revealed

  Honda Insight for UK undercuts the Prius [ad#ad-1] Last week at the Detroit Motor Show, Honda revealed its Prius-challenging Insight Hybrid, and has today revealed details on the UK/Euro version. The new Insight, which utilises a 1.3 litre petrol engine with 88bhp, coupled with a 14bhp electric motor to give a 0-60 of just over 12 seconds and 113mph, has very low Co2 of 101-105g/km (which means just £35 VED – but if only they’d shaved that a smidge it would have been a freebie) which is very creditable. Honda has the Prius firmly in its sights with this car, and it aims to comfortably undercut the Prius on price.

Ford truck-design boss leaves for job outside the industry

Pat Schiavone, Ford Motor Co.'s truck design chief, is leaving the company for a job outside the industry. Ford spokeswoman Marcey Evans on Monday confirmed Schiavone's resignation, effective Jan. 4.

'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)

The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.