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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

College Exhibition: Coventry University students prepare for the MA Design Degree Show

MA students from the Coventry University Automotive Design course are preparing for their annual degree exhibition. This year's show, entitled 'Move' will present the work of 21 students in the new Coventry Transport Museum, Hales St, in the centre of the city. The projects on show cover the full spectrum of vehicle concepts, with the show zoned into four themes: 'Move-Art', 'Move-Identity', 'Move-Current' and 'Move-Extreme'.

Dr Zetsche opens CES with keynote speech

Hot on the heels of the unveiling of the new Mercedes-Benz SL in Detroit yesterday, Dr. Dieter Zetsche, Chairman of Daimler AG hot-footed it to Las Vegas to open the Consumer Electronics Show (CES) in Las Vegas with a keynote speech that highlighted the company's direction in the ever-important tech space. Car Design News made a similar journey from Michigan to Nevada to bring you the headlines.