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2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

UK Car Production Plummets

UK Car production down 47.5% in December [ad#ad-1] We knew that car sales had a rocky ride in the last quarter of 2008. And we knew that car makers across the world were cutting production levels to cope with the huge stock of cars they had. But figures just released show how dramatic the fall-off in car production has been.

2012 Mercedes SL63 AMG – now it’s the video

Mercedes SL63 AMG Video The official public debut of the 2012 Mercedes SL63 AMG is at Geneva next week and Mercedes has divvied up a video to pique interest. It’s easy to think of the Mercedes SL as an old man’s convertible; a soft and soggy soft-top for those who are more interested in the pose than the drive. But that’s not really been true for a long time, and certainly not in the SL AMG models, which have offered real performance and decent dynamics since arriving as the SL55 AMG a decade ago.