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Lincoln introduces Black Label trim at Pebble Beach

Lincoln introduced its hoity-toity Black Label Collection at Pebble Beach on Thursday. In the words of Jim Farley, “The new Lincoln Motor Company is built on three foundational elements -- design, quality and personal service; Black Label represents our highest expression of these elements.” Lincoln says its Black Label dealers will collaborate to create a personal, integrated client shopping and ownership experience, with respect for the luxury of time. We're not sure exactly what that means, but if the dealers can pick up the cars for gas, a wash and some fast food, that would be great.

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Green fuel 'costly and harmful'

A NEW "GREEN" FUEL to be introduced in the UK to meet EU regulations could be costly and harmful, according to tests carried out by What Car? magazine. The E10 fuel, which contains 10% bio-ethanol, was less efficient than the current E5 (up to 5% bio-ethanol) blend across every engine type tested, What Car?