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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Kia Ex_Cee'd Cabrio Concept (2007): first official pictures

By Tim Pollard First Official Pictures 23 February 2007 09:40 Kia Ex_Cee'd Cabrio Concept: the lowdown The Koreans' ambitious growth plans show no signs of slowing down; last week, Kia unveiled the Cee'd estate production car - today, it slides the covers off a soft-top version of the same model. Dubbed, somewhat cornily, the Ex_Cee'd Cabrio, the convertible will be shown officially at the Geneva Motor Show in early March. And don't laugh at the back - it was designed by Peter Schreyer, formerly head of Audi design and now boss of the Koreans' studio.

Volkswagen Golf Cabrio (2011): first official pictures

Volkswagen has released the first photos of the 2011 Golf Cabriolet, prior to its official launch at the 2011 Geneva motor show. It's that sort of car, the Golf Cabrio. But we can assure you this is actually a new vehicle.