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BMW ‘Jump for Joy’ Video – the Audi dig.

BMW's latest Jump for Joy Video We’re still not too sure about BMW’s ‘Joy’ campaign. I know we all have to love fluffy bunnies and have nightmares about climate change, but can’t we leave that to car makers like Reva or even Tesla? Do BMW – The Ultimate Driving Machines – have to go the ‘Green Guru’ route?

Daimler, Renault-Nissan in talks on fuel cell

German automaker Daimler AG is talking to partners Renault SA and Nissan Motor Co. about working together on fuel cell technology, the German automaker's head of research and development told Reuters in an interview. "Fuel cell technology is also electric so it could make a lot of sense to join forces also in this field," Thomas Weber, board member for r&d at the maker of Mercedes-Benz and Smart cars, said at the Shanghai auto show.

LA Auto Show Design Challenge theme: 'Sensing the Future: How Will Cars Interact with Us In 2029?'

The Los Angeles Auto Show has confirmed the theme for its annual Design Challenge. This year marks the eleventh time the contest has been held, and eight global design studios will each produce a concept to showcase a connected vehicle or interface system in response to the theme: 'Sensing the Future: How Will Cars Interact with Us In 2029?' The show's organizers have confirmed that BMW Group DesignworksUSA, Honda USA, Honda Japan, McLaren Automotive, Nissan, Peterbilt Motors, Qoros Auto, and SAIC Motor MG will all take part. "Los Angeles is one of the world's most dynamic cities constantly keeping its eye on the future of technological advancements that largely affect our daily lives," said Lisa Kaz, President of the LA Auto Show.