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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Chrysler future products: Only one minivan, no Jeep Compass

In 2014, Chrysler Group will drop the Jeep Compass and replace the Chrysler Town & Country minivan with a crossover, Fiat-Chrysler CEO Sergio Marchionne has revealed. The changes are part of a long-term effort by Marchionne to give each Chrysler Group brand a more distinct identity and eliminate product overlaps. Brand identity is crucial for Chrysler because more than 90 percent of its dealerships now sell all four volume brands: Chrysler, Dodge, Jeep and Ram.

BMW concept stars in Mission Impossible – Ghost Protocol

BMW's EfficientDynamics concept car will star alongside Tom Cruise in Mission Impossible – Ghost Protocol, the next installment in the series of hit Hollywood blockbusters. Chosen for its embodiment of the latest technologies – not to mention its avantgarde aesthetic – the BMW EfficientDynamics was first displayed at the 2009 Frankfurt motor show. "With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure - in combination with maximum efficiency," said Ian Robertson, BMW AG Board Member for Sales and Marketing.