Yamaha Xlt800 Waverunner 2002-2004 Seat Cover Wave Runner In Black Or 25 Colors on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Lamborghini Gallardo LP 570-4 Squadra Corse. It’s the final, final Gallardo. Probably.

Lamborghini Gallardo LP 570-4 Squadra Corse (pictured) will debut at Frankfurt We did think Lamborghini had come to the end of the road with the Gallardo ahead of an all new Gallardo arriving in 2014, but they have one more trick up their sleeves to milk the last drop out of the most successful car in Lamborghini’s history – the Gallardo LP 570-4 Squadra Corse. The Squadra Corse is, in effect, a road-going version of the tgrack Super Trofeo – as was the Blancpain and the Gallardo LP570-4 Super Trofeo Stradale – but this looks certain to be the last of the Gallardos. The Squadra Corse gets plenty of input from the Super Trofeo, with a carbon fibre rear wing, carbon ceramic brakes and a carbon fibre, removable, engine cover.

Interior Motives Design Awards 2012

At a glamorous awards ceremony at the Espace Clacquesin in Paris earlier this evening, the world's top designers and automotive journalists gathered together to watch sponsors Peugeot and Volkswagen reveal the 2012 Interior Motives Student Design of the Year: ‘Autopool' by Siavash Jafari Jozani and Mina Kasirifar from the University of Tehran. At the end of what was a memorable event, the two Iranian students walked away with one of the most prestigious accolades in the automotive design industry and a cash prize of $5,000. Launched earlier this year and themed ‘What Comes Next?