Yanmar 3hm35f Fresh Water Pump on 2040-parts.com

Next Jaguar XJ to be more like a Mercedes S Class?

Jaguar boss Ralph Speth wants the next generation Jaguar XJ to be less individual and more like the Mercedes S Class and BMW 7 Series. The ‘new’ Jaguar XJ has been with us since 2009. Well, it’s been around since it was revealed in 2009, although it took another year to actually get in to the hands of customers.

Arash AF-10 supercar (2010) unveiled

Meet the Arash AF-10, a new British supercar launched hot on the heels of the Noble M600. And if you thought the £200k Noble was expensive, wait until you hear the price of the AF-10: £320,000. These are the first, early pictures of the AF-10, and now that you’ve picked yourself up off the floor, let’s find out what the price of decent house buys you.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?