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Hyundai’s hydrogen-powered ix35 turns its hand to growing fish and food

The Hyundai ix35 FCEV Fuel Cell Farm outside the London Design Museum Hyundai PR do like a slightly left-field take on raising awareness of Hyundai’s products (although they usually involve animals, children, fashion or shopping), so a Hyundai ix35 FCEV turned in to a fuel cell farm should come as no surprise, nor that they parked it outside London’s Design Museum for a bit of extra profile. With the help of sustainability creatives (who’d have thought there was such a business?) Something & Son, Hyundai has created a Fuel Cell Farm (well, depending on your definition of how big something growing has to be to be called a farm) that uses the emissions from the ix35 FCEV as its water source. The setup takes the water from the ix35 and feeds it in to the fish tank, the fish do what fish do and the aquaponics gubbins takes that and uses it as food for the plants.

Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

The F1 drivers and teams soaked in the ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge has reached fever pitch - your Facebook feed is probably as inundated as the ice-cold victims - but allow us to serve up a selection of the best drenchings from the world of Formula 1. We’ve gathered together some of the best Ice Bucket Challenges from the pitlane, featuring such luminaries as Lewis Hamilton, the Red Bull team and even the BBC F1 commentary squad. It makes for pretty compelling viewing: and if anyone can afford to be generous with their donations it’s the mega-money world of top-flight motorsport.