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New Mercedes A Class: A 180 BlueEFFICIENCY Edition models launch
Fri, 11 Jan 2013Mercedes are launching two new eco versions of the new A Class – the A 180 CDI BlueEFFICIENCY Edition and A 180 BlueEFFICIENCY Edition. Mercedes has had a play with the aerodynamics on the new A Class to lower the Cd value from an already very low 0.27 to 0.26 by partially covering the upper section of the radiator grill, adding aerodynamically shaped spring link coverings that improve the flow of air along the underbody at the rear axle and lowering the suspension by 15mm. Mercedes has also tweaked the generator management for more efficiency and had a play with the gearbox to make the ratios longer (which will help economy, but won’t do much for responsiveness).
Designer Interviews: Nelly Ben Hayoun, experience designer
Fri, 10 May 2013This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.
Aston Martin CC100 Speedster Concept celebrates Aston Martin’s Centenary (video)
Sun, 19 May 2013Looking like a modern interpretation of the legendary AM DBR1 Le Mans car from the 1950s, the CC100 is a dramatic ‘Speedster’ concept powered by Aston’s latest V12 and makes its debut – driven by Ulrich Bez – at the 24 Hours of Nurburgring Race event in Germany today (19th May 2013). Aston put together the CC100 in less than six months (did no one tell them 2013 was Aston’s centenary year until last Christmas?), and roped in carbon fibre specialists Multimatic to create the body and interior from carbon fibre, and Aston Martin used the VHM platform to create the underpinnings for the CC100, and have powered it with the latest version of the V12 AM11 engine with a six-speed sequential gearbox. Chief Exterior Designer, Miles Nurnberger, said: The brief was very simple, yet enormously testing: create something that reflects the 100 years of Aston Martin heritage and signals the future of the brand.