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Video: Michael Mauer on the 991-series Porsche 911

Porsche has released a video featuring its Design Director, Michael Mauer, explaining how he and his team went about redesigning the 911, an ‘automotive, engineering icon' as he describes it. "What we as designers are striving to above all is to optimize the width to height ratio with the result that although the 911's width has not increased, the front axle area has become wider, and we've managed to make the roof a bit lower," Mauer explains via a rather dramatic-sounding voiceover.

News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

AW Design Forum: Nissan design boss challenges cookie-cutter design

Using provocative words such as “guilty” and “fearful,” Nissan Design America chief Bruce Campbell was blunt in his assessment of the current state of car styling: There's too much sameness. Speaking at the AW Design Forum on Thursday morning in Detroit, Campbell pulled no punches, pointing to the bad economy, global design--and fear--as reasons for blandness in sheetmetal. “We are guilty of this sameness.