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Volvo outlines strategy for U.S. revival

Volvo Cars is rolling out a broad strategy aimed at reviving the brand in the United States after a decade of shrinking demand while nearly doubling sales globally. The plan, shared with U.S. dealers on Tuesday, includes new powertrains, new vehicles, more leasing and fresh marketing under a new, global ad agency.

Rolls-Royce-infused Mini debuts at Pebble Beach

Mini is debuting a 2012 special-edition Cooper hardtop infused with Rolls-Royce design at the Pebble Beach Concours d'Elegance this week in California. The limited-run Mini Inspired by Goodwood will be set up alongside the Mini Cooper coupe two-seater--first revealed at the Geneva motor show--making its U.S. debut.

ICEM Style creative design software launched

ICEM Ltd, known for its ICEM Surf Class A surface development software, has launched ICEM Style, a new software product developed specifically for use by creative designers in the transportation design and industrial design industry. The launch presentation highlighted the integrated workflow from concept development in ICEM Style, through to refinement in ICEM Surf, enabling designers and engineers to share the same model data throughout the design process. According to ICEM, it is now possible, for the first time in a concept design tool, to design in a photo-realistic modelling environment, without using third-party visualisation products, or to wait for a static rendering to be generated.