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Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.

McLaren P1 gets an Arctic shakedown (+video)

So McLaren are busy throwing the worst conditions they can at the P1 to make sure it can perform even in the harshest of conditions and be the best driver’s car in the world – even when there’s several feet of ice under its wheels. McLaren has had several XP prototypes of the P1 running round the world’s harshest climates – hot and cold – and have delivered a video of the P1 prototype playing on the ice in the north of Sweden – inside the Arctic Circle – to keep interest in the P1 bubbling along ahead of its dynamic debut in the UK at the Goodwood Festival of Speed in July. Despite its enormous power – 903bhp from a combination of its turbo 3.8 litre V8 and electric motor – the P1 does look composed and capable, even with sub-zero temperatures and a surface that has zero grip.

Win Lamborghini goodies

By Ben Pulman Competitions 24 September 2008 12:55 To celebrate the Gallardo LP560-4 winning our 2008 performance car of the year test, CAR has teamed up with Lamborghini to give away some official merchandise. Just enter our competition and you could win two Lamborghini Hydrogen hooded sweatshirts. Available from www.lamborghini-store.co.uk, the H2J sweatshirts are reversible, 100 percent cotton and worth £230 each.