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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Toyota to showcase Yaris Hybrid-R concept at Frankfurt auto show

Toyota is going high performance for the Frankfurt motor show. The company is bringing a smoking-hot version of its Yaris compact called the Yaris Hybrid-R. Toyota says it combines the technology of its hybrids and the engineering of its racing prototype, the TS030.

2011 Ford F-150 powertrain lineup overhauled

WITH VIDEO -- A V6 in America's best-selling pickup? Ford enthusiasts know there has been a six-cylinder engine available in F-Series pickups most years since the truck's debut in 1948. But never has so much combustion efficiency been seen in any of them until now.