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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

2009 Mini Convertible Springs In

It’s been a bit of a ‘Mini-Fest’ this week, what with the Mini E in Berlin and the news that the Mini is the least depreciating car in the UK. And now we have the first official images of the new Mini Convertible, due to hit showrooms in Spring 2009. Based of course on the latest Mini, the convertible keeps the familiar face, but has a raised shoulder line to accommodate the soft-top.

Hyundai i40: On sale UK in June & first i40 interior photo

The first official photo of the Hyundai i40 interior We’ve run plenty of stories on the Hyundai i40 in the last year or so as Hyundai rolls out its Mondeo-bashing D-Segment car around the world. But as regular readers know, the Hyundai i40 the rest of the world has already got is not the same Hyunda i40 the UK and Europe will get. Unlike Ford – who are trying to make their cars ‘One World’ – Hyundai believes that Europe needs a different i40.