06 Yamaha Yfz 450 Gas Tank on 2040-parts.com

Ken Block signs for Ford and the WRC

Ken Block – who became a YouTube sensation with his gymkhana stunt series ¬– has ended months of speculation by confirming he’ll compete in the 2010 World Rally Championship – switching his Subaru Impreza for a Ford Focus, while he'll also rally a Fiesta in the US. The Monster energy drink-backed deal will form a key part of Ford’s plan to market its hatches in America, and follows last year’s Pikes Peak Fiesta. It’s a tentative start for Block, who’ll be competing in select rounds of the WRC championship – Mexico is believed to be the first – to hone his skills.

Concept Car of the Week: Hyundai HCD-1 (1992)

After a difficult start to the '80s, Hyundai thought of a new strategy to penetrate the American market and to compete with the industry leaders – Japanese manufacturers such as Toyota being the primary target. It came back in 1990 and set up the Hyundai California Design Center to develop cars just for 'Uncle Sam'. The center began with projects such as the Tiburon coupé and the Santa Fe off-roader, both being named after American cities.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.