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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Project Kahn’s Wills & Kate Maybach 57

Kahn creates a Royal Maybach The last time we invited the world to a Royal Wedding involving an heir to the throne, Prince Charles married Lady Diana Spencer. But that was in 1981, when the world was a simpler, less commercially exploitative place than it is now. In 1981 we got Charles & Di mugs and plates (actually, there was a definite crockery theme going on) and maybe the odd flag to flutter with the Union Flag and a couple of mug shots.

Guy Ritchie wrecks Top Gear Cars

Guy Richie wrecks four Top Gear Cars in SIARPC There have been one or two ‘Stars in a reasonably priced car’ who seem intent on wrecking the Top Gear car. Most of those have been our Colonial cousins who don’t understand the concept of using your left foot to change gear, nor do they seem to understand that you also need to use your left hand in sync with your left foot to do so. We shouldn’t mock the afflicted – no discrimination at Cars UK.