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Dealer Demons: Dodge customizes Vipers for select stores and enthusiasts

We’ve seen many special-edition Dodge Vipers for the car's final year--the ACR-X, the Vooodoo Viper, the 1:33. It's almost as if every Viper is a special edition. With that in mind, Chrysler is now letting dealerships get into the act.

Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

New July 2009 issue of CAR Magazine

By Tim Pollard Motor Industry 20 May 2009 12:15 CAR Magazine's new July 2009 issue of CAR Magazine is now on sale. This magazine has a Nurburgring slant to it, as we end the pub argument once and for all: which is faster around the 'Ring, the Porsche 911 or Nissan GT-R? Plus we drive all the month's key debutants and bag a handful of exclusive stories you won't read anywhere else.