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Jaguar reveals the Cars & the Stars for the 2014 Mille Miglia

Jodie Kidd in a Jaguar XK 120 ahead of the 2014 Mille Miglia The real Mille Miglia ended in 1957 after a series of crashes saw it cancelled, but it returned in 1977 as the Mille Miglia Storica, a glorious event run over 1,000 miles of beautiful Italian roads featuring cars that ran in the original Mille Miglia. Jaguar has a big history with the Mille Miglia, and has taken to using the annual event to roll out stars to drive its cars for maximum coverage of Jaguar’s Heritage. 2014 is no different – although the number of entries is lower than in previous years – with ten classic Jaguars, including XKs, C-types and one D-type, taking to the Italian roads in May and piloted by a diverse range of star drivers.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Partnership Premium 2030 - The results

Strate College in Paris, France, has released the final video of its Partnership Premium 2030 project created in collaboration with French automaker Peugeot. The culmination of a four month project, this most recent episode from Strate College covers the final designs and scenarios students presented to Peugeot's design staff at the firm's Design Center. The video features excerpts of interviews with the 10 student teams – each comprised of three students – on the French university's transport design course, who explain the rationale behind their chosen individual scenarios and the resulting concepts.