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Video: Vaughn Gittin Jr. drifts in Saudi Arabia

Ford recently said it was pouring more marketing money into sponsorship of "action" sports. Now comes video of drift racer Vaughn Gittin Jr., a Ford driver, sliding his Mustang around the Al Reem race circuit in Saudi Arabia. "Thanks to the kindness of the entire Al Reem circuit team, they let me get crazy throughout the entire motorsports complex," Gittin wrote on the YouTube post of the video.

Hyundai HND-9 Concept at Seoul Motor Show

The Hyundai HND-9 is a concept coupe from Hyundai, heading for the Seoul Motor Show at the end of March, and probably previews the next Genesis Coupe. The Hyundai HND-9 is, according to Hyundai, the ‘Latest luxury sports coupe’, which we assume means the HND-9 is pointing at the next generation Genesis Coupe, a car we don’t (yet) get in the UK. The HND-9 gets an evolution of Hyundai’s fluidic design (although, unlike the latest Santa Fe where Hyundai decided the new design was called ‘Storm’, the HND-9′s design doesn’t get a name) which Hyundai say is a modern reinterpretation of an elegant classic premium sports coupe.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.