Boat Engine Coupler on 2040-parts.com

BMW previews new M4

BMW has revealed several retro-fit enhancements for the new 4-series coupe, part of its M-Performance line of options. In the process the company has provided the first clues to its upcoming M4's appearance; the M4 will replace the just-discontinued BMW M3, and sources tell Autoweek the new performance coupe will make its world debut at the Detroit auto show next January. The performance package consists of an aggressive aero kit, various interior trim upgrades and suspension modifications.

McLaren F1 – You wait ages for one, and then 21 turn up.

A meeting of 21 McLaren F1s. Click for bigger photo The McLaren F1 is arguably the greatest car ever built. Many would disagree – Jeremy Clarkson being one – but many see the F1 as the pinnacle of motoring perfection.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?