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Car makers to be forced to disclaim ‘Official’ economy figures

We’ve banged on for a long time about the futility of official economy figures, especially as car makers get better and better at ‘gaming’ the official economy tests to produce the results they want. Much of the impetus to create the best headline economy figure for a car is driven by taxation, with car makers well aware that the better the official economy results are, the lower their CO2 will be (CO2 isn’t tested for – it’s just extrapolated from the official mpg) and the more appealing the car will be to buyers, particularly fleet buyers. But a ruling by the Advertising Standards Agency (ASA) against Audi could at least see car makers having to admit in their adverts that the ‘official’ economy figure bears no relation to what owners can expect to achieve in the real world.

Porsche plans to shift U.S. headquarters to Atlanta airport site

Porsche is reportedly set to move its North American headquarters from a suburb north of Atlanta to the site of a demolished Ford Motor Co. assembly plant that once built the Ford Taurus and the Mercury Sable next to the Atlanta airport. A formal announcement is expected on Thursday, according to a report in the Atlanta Journal-Constitution.

Porsche Macan to get a bolder look before launch

The Porsche Macan – the baby Cayenne – is to get a new, bold look before it launches in 2014, to make it better able to compete against the Range Rover Evoque. The Porsche Macan, Porsche’s baby Cayenne based on the underpinnings of the Audi Q5, is a big deal for Porsche. Having discovered that an SUV could revive their fortunes after they launched the Cayenne a decade ago, the smaller, lower-priced Macan should give both Porsche’s sales and profits a big boost.