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Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Aston Martin Rapide S: The video

Ahead of the media launch of the Aston Martin Rapide S in Spain, Aston Martin has delivered a Rapide S video to pique interest. Now we have the arrival of the Aston Martin Rapide S as a replacement for the Rapide, which goes a similar route to the DB9 with a more a aggressive attitude and more power. Aston Martin revealed the Rapide S in January in an effort to inject some oomph in to Rapide sales – as a replacement for the Rapide and not as an ‘S’ model to sit above it – bestowing it with 550bhp instead of the Rapide’s 470bhp, chucking in a new grill and boot spoiler and a set of the Gen 4 tweaks like adaptive dampers.

Audi A1: the marketing blitz falls flat – & rolls over

The Audi A1 flips over The Audi A1 should be a breeze for Audi. They’re perceived as makers of premium cars and the A1 looks to offer everything buyers expect in an Audi, but in a smaller package. And things got off to a decent start.